Advisesure On Business World

Personal Wealth: When The Machine Knows Best

By Sunil Dhawan

The young generation buys practically everything online, from grocery to gadgets. The Internet allows users to search, select and make decisions independently. Soon, buying financial products online will be no different.

“Robo-advising is essentially combining data that you don’t normally have, with algorithms that you would not be able to assign yourself, by a firm less focused on end-product sales to give the power to customer to take the financial decision. The whole process — from advising to actual transaction — is automated, with minimal human intervention. “Normally, most investors are emotional, which leads them to react irrationally to market changes. The same does not happen in robo-investing.” says Sameer Aggarwal, co-founder, AdviseSure.com.

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